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List price

Costs & royalties

Also called: cover price, retail price

The price you set for your book in each marketplace. It drives both your royalty rate and your royalty amount, and KDP enforces a floor and a ceiling on it.

You set a list price per marketplace, not one global price. KDP can derive the others from your primary marketplace automatically, but the derived figures are conversions rather than considered decisions, and they are worth reviewing — a price that reads as reasonable in dollars can sit at an odd number in yen.

The floor is set by your printing cost: KDP will not let you price a book so low that a sale would lose money. The ceiling is a published maximum per marketplace. Between them, the royalty threshold creates a step in your earnings rather than a smooth curve.

Amazon may discount the book below your list price. Your royalty is calculated from the list price you set, not from the discounted price, so a promotional discount does not reduce what you earn.

SmartKDP is not affiliated with, endorsed by, or sponsored by Amazon. Amazon, Kindle, and Kindle Direct Publishing are trademarks of Amazon.com, Inc. or its affiliates.