ISBN
Listing & discoverability
Also called: International Standard Book Number
The global identifier for a print book edition. KDP will assign one free, or you can supply your own — the difference is who is listed as publisher.
Every distinct print edition needs its own ISBN. Paperback and hardcover are different editions; a second edition with substantive changes is a different edition; a reprint with a typo fixed is not. Ebooks do not require one on KDP.
KDP offers a free ISBN, and the catch is not quality but attribution: a KDP-assigned ISBN lists Amazon's imprint as the publisher of record and can only be used for KDP printing. Buying your own ISBN from your country's agency makes you the publisher of record and lets you use the same number with other print services.
For most authors selling only on Amazon, the free ISBN is fine. It becomes a genuine constraint if you plan to print the same edition elsewhere, or if the publisher-of-record line matters for how the book is perceived.
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