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Book description

Listing & discoverability

Also called: blurb, product description

The sales copy on your Amazon product page. KDP allows up to 4,000 characters including any HTML tags, and supports only a short list of formatting tags.

The description is the last thing between a browsing reader and a purchase, and it is indexed for search as well as read by humans — so it does two jobs at once.

The 4,000-character limit counts HTML tags, which catches people out: heavy formatting can consume several hundred characters of budget before a word of copy. The supported tag list is short — line breaks, paragraphs, bold, italic, underline, the smaller heading levels, and lists. Tags outside that list are not rendered.

KDP's guidelines bar several things from the description regardless of formatting: reviews and testimonials, pricing and availability claims, requests for reviews, contact details and links to other sites, and spoilers. These are content rules, not style advice.

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SmartKDP is not affiliated with, endorsed by, or sponsored by Amazon. Amazon, Kindle, and Kindle Direct Publishing are trademarks of Amazon.com, Inc. or its affiliates.

Related terms

  • Backend keywords

    Seven free-text boxes in the KDP listing form used to tell Amazon what your book is about. They are not shown to readers and are not a place to repeat your title.

  • A+ Content

    Optional image-and-text modules added below the standard product description, used to show interior samples, series lineups, or author background.

  • ASIN

    The ten-character identifier Amazon assigns to every product in its catalog, including every book. It appears in the product URL and is how most Amazon tools refer to a title.