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Print on demand

Publishing process

Also called: POD

Manufacturing a book only after someone orders it. There is no print run, no inventory, and no minimum quantity — and the per-copy cost is the same whether you sell one or a thousand.

Traditional printing works on economies of scale: you commit to a run, pay up front, and the per-copy cost falls as the run grows. Print on demand removes both the commitment and the discount. Each copy is manufactured when it is bought.

That trade is overwhelmingly favourable for a self-publisher. Nobody has to guess demand, nothing sits in a garage, and a book that sells four copies costs nothing to have kept in print. The price is a higher per-copy cost than a large offset run, which only matters if you were realistically going to sell that run.

It also changes what a correction costs. Fixing a typo means uploading a new interior file, after which every subsequent copy is printed correctly — there is no stock to write off.

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